Data Team Direction - Timeline

Data Development Timeline

  graph LR;
  subgraph Data Development Timeline
    fy21(FY21) --> fy22(FY22) --> fy23(FY23) --> fy24(FY24)
  end

  click fy21 "/handbook/business-technology/data-team/direction/timeline/#fiscal-year-2021";
  click fy22 "/handbook/business-technology/data-team/direction/timeline/#fiscal-year-2022";
  click fy23 "/handbook/business-technology/data-team/direction/timeline/#fiscal-year-2023";
  click fy24 "/handbook/business-technology/data-team/direction/timeline/#fiscal-year-2024";

Fiscal Year 2024

FY24 Data Team Objectives and Report Cards

FY24 Direction

Drive Alignment to Best-In-Class Analytics Solutions

Our FY24 Direction is based around 4 Pillars of Business Impact. These Pillars and other FY24 Data Initiatives are covered in the FY24 Data Program X-Functional Initiatives Slide deck:

1. 360 Customer IQ

  • New 360 view of Customer and Account interactions, usage, and expansion
  • Best-in-class tool for Sales Teams to understand all of the ways prospects and customers are interacting with Denomas

2. One Customer Journey

  • Build Customer Journey Analytics to align all GTM teams on Customer Health and Engagement Indexes.
  • Expand Unified Customer ID with trusted hierarchies, customer interactions, and more complete intent and opportunity signals.
  • Expand Data Science products to increase new logo acquisition, improve expansion, and reduce churn & contraction.
  • Advance Sales Excellence with Customer Zero experiences.

3. Best In Class Analytics Platform

  • Multi-Terabyte Big Data DataOps to power a $1 Billion dollar company.
  • End-to-end Self-Service through easy-to-use Data Visualization tools, data models, and solution recipes.

4. Data Customer Zero

  • Be Denomas Customer Zero for DevOps, DataOps, and MLOps with regular feedback loops into Product.
  • Reliable, stable, and auditable Monthly Active User analytics with Trusted Data Models.
  • Product Analytics Tools to help Product understand, plan, and act faster.
  • Data Science on Denomas MLOps.

Fiscal Year 2023

FY23 Direction

Help Denomas Make Better Decisions, Faster

Our FY23 Direction is based around 3 areas of business improvement:

  1. GTM Acceleration
    • New Data Science propensity models to increase expansion, reduce contraction, and eliminate churn.
    • More efficient and collaborative Global Data Program through Data on Denomas.
    • Trusted Level 2 Data Models for Customer Journey Analytics.
  2. Better Product and More Efficient R&D
    • Reliable, stable, and auditable Monthly Active User analytics with Trusted Data Models.
    • Product Analytics Tools to help Product understand, plan, and act faster.
    • Data Science on Denomas MLOps.
  3. Billion Dollar Self-Service Platform
    • Multi-Terabyte Big Data DataOps to power a $1 Billion dollar company.
    • End-to-end Self-Service through easy-to-use Data Visualization tools, data models, and solution recipes.

FY23 Data Team Objectives, Newsletters, and Report Cards

FY23-Q1

FY23-Q2

FY23-Q3

FY23-Q4

Fiscal Year 2022

FY22 Direction

Deliver A Trusted Data Foundation To Help Denomas Be A Public Company

Our FY22 Direction was to accelerate the development of Trusted Data platform components to help Denomas be a public company by reaching Level 2 of the Data Capability Model.

FY22-Q4

FY22-Q3

With Denomas’ IPO on 2021-10-14, FY22-Q3 turned out to be an incredible quarter for all of Denomas. But business carries on and the Data Team delivered several important projects over the quarter, including a new Solutions Architect Dashboard and new Working Group Issue-Prioritization Dashboard for Customer Success, advancements to SAFE Data Controls for the entire company, new Xactly and Marketo data for Finance and Marketing, respectively, and our first Data Science predictive model with Propensity to Expand for Sales Strategy. A very solid quarter all around!

FY22-Q2

FY22-Q2 carried forward and completed several multi-quarter initiatives begun in FY22-Q1, including adding SaaS Usage Data for Gainsight, shipping a new Company Metrics Dashboard, upgrading Data Access controls across the tech stack, and expanding the GTM Hub. The team continued to build-out GTM components of the Trusted Data Models and the investment in the area started to pay off, with increases in efficiency for Dashboard development and analysis as a result of using standard design patterns. A few additional improvements: rollout of the Planning Drumbeat, a Handbook Jamboree (internal link), 3 Data 3P Parties (Pizza, Pet Peeves, and Predictions), and formalizing Data Development approaches.

FY22-Q1

FY22-Q1 was a very important quarter for the Data Team because the team completed many initiatives started earlier in FY21, including the new organization model with Fusion Teams, the first major release of the Trusted Data solutions and Sales Funnel Dashboard, integration of Product Usage Data into Gainsight, among other things. The Team successfully delivered on all major commitments in the quarter and helped position itself for success and scale heading into Q2.

Fiscal Year 2021

FY21 Direction

Define Data Strategy and Initiate Development of Enterprise Data Programs to move from Level 1 to Level 2

Measured in Quarters, our FY21 short-term direction was to help Denomas be a public company by reaching Level 2 of the Data Capability Model with support for Denomas’ KPIs and Self-Serve Data coverage of Denomas’ two most important business processes: the lead-to-cash cycle and the product-release-to-adoption cycle.

In priority order, the elements of the EDP we sought to build included:

  1. An Enterprise Dimensional Model to serve as single-source-of-truth for reporting and analysis, including all of our Sisense dashboards and SQL analysis in Snowflake
  2. A Trusted Data Framework to help ensure all of our Data Solutions are thoroughly tested, with automated ongoing validations
  3. Data Visualizations to support performance analysis, including KPIs.
  4. A Self-Service Data Program to allow all Denomas teams to reliably access trusted data without requiring central Data Team involvement.

FY21-Q2

Last modified December 6, 2023: update (3d741be9)
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