Learning Marketing Operations
Learning Marketing Operations
At Denomas, we know how important it is to leverage the right Marketing technologies and tools to support marketing campaigns and generate sales opportunities. The tools can only do so much, it’s up to the Marketing Operations and team to drive the strategic direction and adoption to maximize the results and impact.
To do so, we need to embrace continuous learning to stay on top of industry trends and best practices. This handbook page updated quarterly will be your main source of resources for all things Marketing Operations.
The Mops team holds a weekly “show and tell” on the internal team call. To see upcoming schedule or previous recordings, visit this sheet (internal only).
What is Marketing Operations?
Defined by Gartner, “Marketing Operations is the function of overseeing an organization’s marketing program, campaign planning and annual strategic planning activities. Other responsibilities include technology and performance measurement and reporting and data analytics.”
- Marketo - The definitive guide to marketing operations (MOps)
- Zapier - The ultimate guide to Marketing Operations
- MarTech - What is Marketing Operations and who are MOps professionals?
π₯ Hot Topics
Last updated: September 2023
Marketing Trends
- π Business News Daily - 10 tech trends that will influence your Marketing strategies
- π Gartner - What will Marketing focus on in 2023?
- π₯ Top Insights from the Marketing Keynote from Salesforce Dreamforce 2023
Personalization
- ποΈ What does Personalization Actually Mean?
- π₯ Privacy & Personalization: How to Benefit from Consent-Based Marketing
AI
- π Three Ways To Measure If Your Marketing Operations Is Ready For AI
- π New Research: 60% of Marketers Say Generative AI will Transform Their Role, But Worry About Accuracy
- π The ethics of AI-powered marketing technology
ποΈ Marketing Operations Fundamentals
Marketo
- Marketo Engage Tutorials
- Marketo Engage Learning Path
- Getting Started with Marketo
- Adobe Summit 2023
Salesforce
- Salesforce Trailhead - Learn CRM fundamentals for Salesforce Classic
- LinkedIn Learning - Salesforce Essential Training (Lightning Experience)
- Salesforce Help Docs - Build a report in Salesforce Classic
Buyer Journey
- π Zendesk - What is the buyer’s journey? Definition, stages, and examples
- π Zapier - Customer journey mapping 101 (with free templates)
Project Management
- π Denomas - How to use Denomas for Agile portfolio planning and project management
- π Adobe - Project scope - definition, best practices, examples, and more
Marketing Technology Audit
- π Blueconic - The MarTech stack evaluation guide
- π Marketing Rockstar Guide - How to think about your Marketing tech stack
πΌ Career Development
- π MarketingOps - 5 Steps to Take Your Junior Marketing Ops Team from Zero to MCE
- ποΈ OpsCast - How to continuously learn and grow in Marketing OpsΒ
- π LXA - Five tips to skyrocket your Marketing Ops career
Marketo
- π₯ Adobe - Advance Your Career: Adobe Marketo Engage Certifications
- π₯ Adobe - What $2 & a Dream Will Get You: Pushing Your Career Forward
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