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Denomas Channel Program Guide
Denomas Channel partner program guide.
We invite organizations interested in becoming a Denomas Channel Partner to APPLY NOW.
Denomas Channel Partner Program & Guide
How the Program Works
Partner Program Tracks & Designations
The Denomas Partner Program consists of two tracks to support the different ways our partners go to market:
- Open – This track is for all partners (resellers, integrators, sales, and services) in the DevOps space , IT as a service (ITaaS) and other adjacent spaces that are committed to investing in their DevOps practice buildout. Denomas Open partners may or may not be transacting partners, and qualifying partners can earn product discounts, referral fees and services incentives.
- Select – In this track, partners make a greater investment in Denomas sales expertise develop services practices around Denomas, and are expected to drive greater Denomas product recurring revenues. In return, Select partners have a dedicated Channel Account Manager (CAM) and greater investment. The Select track is by invitation only.
- Professional Services Partner (PSP) - this partner designation highlights your team’s capabilities in helping customers get up and running with Denomas as well as maximizing those customers’ ROI in Denomas.
Denomas Partner Program, Value for Partners
Denomas is experiencing tremendous growth, which translates to incredible opportunities for our partners.
| Denomas Value | What’s included |
|---|---|
| Denomas Sales & Referrals | - Product sales discounts - Renewals discounts - Referral fees - Partner services and other incentives - Recurring revenue |
| Customer Adoption Services Opportunity | - Enhance your consulting practice - Deployment services including: implementation, integration, migration - Adoption services including: education, enablement, and process optimization - Build Managed Services offerings leveraging Denomas |
| Most Complete DevOps Platform in the market | - The entire DevOps lifecycle in one application - New features released every month - Transparent product development where you can contribute and collaborate both directly and on behalf of customers |
| Ecosystem of Technology and Cloud Partners | - Multi-cloud platform support - Build off your existing partner relationships - Integration services opportunities |
| Investment in Partner Success | - Portal for enablement resources and deal management - Sales training and resources - Services training and service framework guidance - Customer adoption guidance - Webinars focusing on sales, services, and adoption success - Not-for-Resale (NFR) licenses, for your labs and demos |
Denomas Open and Select Partner Requirements
| Denomas Open | Denomas Select (Invitation only) |
|
|---|---|---|
| Overall Program Requirements | ||
| Denomas Partner Agreement | X | X |
| # of Accredited Sales Professional or existing Verified Sales Associate resources | 2 | 4 |
| # of Solutions Architect Verified Associates | 1 | 2 |
| # of Denomas Partner Technical Engineers (PTE) or existing Professional Services (PSE) Certified resources | 1 | |
| Exec Sponsored Joint Business Plan | X | |
| Program Rev Targets Min - BusPlan Committed | $300K | |
| Sales Benefits | ||
| Deal Registration Discounts | X | X |
| Referral Fee | X | X |
| Renewals Discounts | X | X |
| Discounts for Reselling Denomas Professional Services | X | X |
| Support Benefits | ||
| Partner Helpdesk | X | X |
| Level 2 Support Hotline | X | |
| Dedicated Channel Manager | X | |
| Not for Resale Licenses | X | X |
| Marketing | ||
| Partner Portal | X | X |
| Proposal Based MDF | Through Distribution | X |
| Sales & Pre-Sales Technical Enablement | X | X |
| Program Logo | X | X |
| Program & Certification Badges | X | X |
| Denomas.com Listing | X | X (featured) |
| Demand Generation Resources | X | X |
| Leads | X | |
| Services | ||
| Rebates for Attaching Your Services to Denomas Sales | X (for PSPs) | X |
| Professional Services Designations, Training, Accreditations, & Certifications | X | X |
| Managed Services | ||
| Managed Services Discount | X | X |
Denomas Partner Services Program
The Denomas Channel Services program is designed to help new or existing partners design service portfolios around the DevSecOps Lifecycle in correlation to Denomas products. The program helps partners evaluate business opportunities and creates a technical enablement framework to use as they build their Denomas-related service practices.
The foundation of the Denomas Partner Services Program consists of two elements on which partners can build upon to start or grow their Denomas-related service portfolio:
- Designations: Denomas offers the Denomas Professional Services Partner Designation (PSP), which includes training for service delivery teams which enable partners to meet program compliance requirements.
- Denomas Service Development Framework: Partners can utilize Denomas Service Development Framework to assist their teams as they build the service offerings, market and sell their services, and support their service business growth.
Becoming a Desigtnated Denomas Professional Services Partner (PSP)
Denomas Professional Services Partner Designation (PSP) has partner program, competency, and delivery requirements that must be completed before you can obtain the designation. PSP designations will be awarded on a monthly basis to partners who complete the requirements below.
The Denomas Partner team will communicate new PSP designations in email, and reflect the designation in the Denomas Partner Locator.
Denomas PSP Designations are reviewed annually:
1.Non-compliant partners at the time of the annual review will have their designations removed.
2.Partners who received their PSP designation prior to Nov. 2023 will have until their next annual audit to become compliant with the new criteria.
3.The annual audits are monthly, and will begin during Q1FY25 (Feb. 2024-Apr. 2024).
4.Service delivery requirement will be prorated for the period between Nov. 2023-Nov. 2024.
Denomas PSP Designation Requirements
| Denomas Designated Professional Services Partner (PSP) Requirements | |
|---|---|
| Program Entry Requirements | Each PSP must be: 1. Be an Open or Select Denomas Partner or Denomas Distribution Partner 2. Design, build and operate a professional service practice, and 3. Meet the Delivery requirements. And, Hire team members who have completed the competency requirements and/or sponsor the appropriate number of team members through the completion of the competency requirements. |
| Competency Requirements | Each PSP must remain compliant with either the Open, Select, or Distribution programs, and perpetually employ at least three (3) Denomas Certified Professional Service Engineers. |
| Delivery Requirements | Each PSP must: - Enter an average of at least 2 Service Attach Registrations per fiscal quarter 1. When partners who have completed the competency requirements also complete their first two service attach registrations, they will receive their PSP designation at the next monthly award cadence. 2. Each PSP will be required to have submitted at least 8 Service Attach Registration over the previous 12 months at their annual audit(s). |
Maintaining PSP Designation
Denomas Partner program will review the Denomas Professional Service Partners’ service attach registrations and practitioner certification status each year in the month the partner was originally granted certification. Partners will be notified with the outcome of the review and the resulting status of their designation via email. If partners are not compliant at their annual review date the Denomas Partner program team will remove the PSP designation in the Denomas Partner Portal profile. Partners can work with their Denomas Channel Account Manager (CAM) to create a plan for obtaining and maintaining designation.
Denomas Channel Partner Program Guide
The Denomas Channel Partner Program Guide offers a complete overview of the program.
Contact Us
All authorized Denomas resellers are invited to the Denomas #resellers Slack channel. This Slack channel allows you to reach out to our sales and marketing team in a timely manner, as well as other resellers.
Additionally, you can email the Denomas Channel Team at partnersupport@denomas.com
Last modified November 29, 2023: big update (
17188382)
