FY22 Field Planning
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Sales Strategy and Analytics Handbook
To drive sales success by providing data, reporting, analytics, and actionable insights to leadership across Denomas
Welcome to the Sales Strategy & Analytics Handbook
Charter
To drive sales success by providing data, reporting, analytics, and actionable insights to leadership across Denomas
Working with Sales Strategy
Create an issue in the analytics project and use the Sales Strategy label
Team Members
| Team Member | Role | Denomas Handle |
|---|---|---|
| Jake Bielecki | Sr Director Sales Strategy | @jakebielecki |
| Melia Vilain | Manager, Sales Analytics | @mvilain |
| David Mack | GTM Planning & Operations Manager | @DavidMack |
| Noel Figuera | Manager, Sales Analytics | @nfiguera |
| Alex Cohen | Director GTM Planning & Operations | @alex.cohen |
| Michael Arntz | Sales Strategy Manager | @marntz |
| Matthew Ramirez | Manager, Sales Strategy | @matthewaramirez |
| Jack Caine | Senior Manager, Sales Strategy | @jcaine |
| Haseen Selim | Senior Analyst, GTM Planning & Operations | @hselim |
| Patrick Nichols | Director, Sales Strategy | @patricknichols |
| Jueun Kim | Sales Analytics Analyst | @j_kim |
| Aileen Lu | Director, Sales Strategy | @aileenlu |
Sales Headcount Change Management Process
Please find instructions on how to initiate a Sales Headcount change here
Projects
You can find information about specific projects here
Sales Analytics
Data products
The SS&A team is reponsible of maintaining a set of key reports for the Sales organization.
| Report | Description |
|---|---|
| Pipeline X-Ray | Pipeline coverage & generation by segment, region, order type & sales qualified source for current and future fiscal quarters |
| SAE Heatmap | Achievement, coverage and pipeline generation summary by SAE by region |
| SS&A - Pipeline Velocity & Generation | Pipeline and Pacing progression by day of current and previous fiscal quarters |
| SS&A - Pipeline Movement Tracker | Helps to identify root causes of Open Pipeline and Pipeline Generation movements |
For detailed explanations on Pipeline Management tools, please visit here
FY22 Field Planning
Placeholder for the FY22 Planning file
Sales Headcount
“Guide for requesting position adjustments for Sales team members”
Sales Strategy Projects
“Discover Denomas’ Sales Strategy team’s methods and goals”
Last modified November 29, 2023: big update (
17188382)
