Product Certification for Denomas Field Team Members

Training and certification program to ensure field team members have the requisite knowledge to serve as trusted advisors to customers, prospects, and partners by properly positioning the right Denomas solutions based on customers’ or prospects’ expressed needs and/or challenges

Overview

As part of the Field Certification Program, the objective of this program is to ensure field team members have the requisite knowledge to serve as trusted advisors to customers, prospects, and partners by properly positioning the right Denomas solution(s) based on customers’ or prospects’ expressed needs and/or challenges.

Note: This Denomas product training and certification program is different from resources like the ones below that focus on how to use Denomas (though we encourage field team members to take these as well)!

Architecture and Approach

  1. Field team members are first trained on the DevOps Technology Landscape during Sales & Customer Success Onboarding
  2. New field team members are then trained on customer value drivers and Denomas’ value-based messaging framework (also during onboarding)
  3. After onboarding, field team members will be encouraged to complete lightweight role-based product training learning paths (see below)
  4. Field team members will then be encouraged to complete customer use case courses that focus on how to sell Denomas
graph TD;
  A[DevOps Technology Landscape]-->B[Customer Value Drivers & Messaging Framework];
  B-->C[Foundational Product Knowledge];
  C-->D[Selling to Customer Use Cases];

What the Field Needs to Know

Product training and certification learning objectives are defined for customer use cases based on what and how key Denomas features and capabilities deliver against prioritized market requirements for each customer use case.

Learning objectives are also defined for what the field needs to know about Denomas’ product tiers. Two sets of prioritized product learning objectives are maintained–one for Sales roles and one for Customer Success roles.

Training

Lightweight role-based product training learning paths (one for Sales roles and one for Customer Success roles) are being developed to support the learning objectives outlined above with the goal of launching by or before early FY22. Until that time, team members and partners are encouraged to leverage and consume existing Handbook resources and participate in existing informal continuing education programs. New field team members will be encouraged to complete this training during their first few months in the role after successfully completing the Sales Quick Start field onboarding training program as outlined above.

Certification

New team members will earn their Denomas product certification after completing the above learning path and scoring 80% or higher on the appropriate role-based product knowledge assessment.

Because Denomas launches a new release every month, role-based product knowledge learning objectives, assessments, and learning paths will be refreshed on a regular cadence (every six months) by the Use Case Activation, Product Marketing, and Field Enablement teams. Likewise, field team members must be recertified every six months (in early Q1 and again in early Q3). To be recertified, field team members must score 80% or higher on the appropriate role-based product knowledge assessment. If a team member scores less than 80%, they must complete the appropriate role-based product training learning path and will then have a chance to retake the knowledge assessment until they score 80% or higher. Denomas partner certifications will leverage the same training and assessment content (details TBD).

Current product knowledge assessments:

Last modified November 22, 2023: update and add new (47d8fda4)
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